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Branding Guidelines
Tone of Voice
Our tone of voice is how we speak and write. It’s how we express our personality both as a brand and an organization and how we make ourselves known and understood by the outside world. Our tone of voice is a powerful way to stand out from the crowd. It helps us engage with people and build relationships. We use four personality values to help us focus our individual voices and create a single, consistent and powerful tone for Zing.
Energetic
It’s in our name: Zing. We’re energetic, enthusiastic, lively and always on the move. We bring this energy to everything that we do and it’s reflected in every aspect of our communications.
Inquisitive
Driven to learn. We’re fascinated by the process of discovery and how to unlock value. This is reflected in our continuous investigation into new techniques and technologies.
Relentless
We’re restless and continually question the perceived norm. Our customers aren’t just looking for another app. They want a development partner to help them disrupt and challenge their markets.
Results-Focused
We’re all about delivering results and that means getting the right balance between ambition and pragmatism. We’re hands-on, getting under the hood with our customers’ challenges and developing viable solutions we know we can successfully implement.
Logos
Our logo is the key element of our visual identity and must always be used correctly to strengthen the brand.
Full Lock Up
Exclusion Area
Favicon
General Rules
- The logo must always be legible and easily visible. It should be used either on a plain coloured background from the colour palette or on a clear area of imagery.
- Our logotype must always be clearly visible and positioned to best carry or endorse all of our communications in a consistent way.
- The logo is made of two elements – the speech bubble and the word ‘zing’ (in lower case). The full logo lockup should be used in all branding. However, the speech bubble (the favicon) may be used when the word Zing is available elsewhere, or if the placement area of the logo is restricted.
- The logo has been specially drawn with specific dimensions and spacing. Do not try to recreate the logo yourself. Original digital artwork files must be used at all times.
Typeface
Zing’s approved visual language typeface is Cera Pro. Zing uses the following versions: Cera Pro Medium, Cera Pro Regular and Cera Pro Italic.
However, Cera Pro is not a standard typeface cross-platform and therefore it should only be used for ‘designed’ work in specialised design software packages or documents disseminated as a pdf. Its use otherwise could result in a loss of formatting for documents sent externally electronically where it would be converted to a default typeface.
Arial is our typeface for the web and any editable files sent externally. It is standard cross-platform worldwide.
General Rules
- Do not centre, justify or hyphenate any headings or body text.
- Be consistent when using capitals in headings and subheadings. i.e:
– Preferably: An Idea Brought to Life;
– Or alternatively: An idea brought to life,
– Not: An idea Brought to Life
- Connectives should not be capitalised unless at the start of a sentence.
- Be consistent with spacing, do not use double spaces to fill up space.
- Avoid rags (a poor rag creates distracting shapes in the white space of the margin), widows (when a paragraph ends and leaves a single word on the last line) and orphans (when the last line of a paragraph won’t fit at the bottom of a column and must end itself at the top of the next column).
- Also avoid any stray conjunctions at the end of a line.
Colour Palette
The Zing colours make the brand recognisable and add personality. A bold palette consisting of two main colours, three neutrals and four highlight colours.
Music
On hold music – – I’m Crazy for Love
Terms of Use
All trademarks, logos, icon, images and other elements and materials (“Brand Materials”) are made available for use subject to the following terms:
Zing Dev Limited retains full licence and copyright for all such content;
- all use must either link to zing.dev or attribute Zing Dev Limited as the licence and copyright holder;
- use is at the absolute discretion of Zing Dev Limited and must not be used for any purpose that we deem to be competitive or derogatory to us or any other person.
You may use the Brand Materials solely to refer to and/or link to Zing’s products and services and in accordance with the terms of these Guidelines.
You may not:
Use the Brand Materials unless specifically permitted under these Guidelines or other applicable guidelines;
- use the trademarks more prominently than your product or service name;
- do or say anything or use the trademarks in a way that implies affiliation with, or sponsorship, endorsement or approval by Zing of your products or services;
- alter, animate, or distort the Brand Materials or combine them with any other symbols, words, images or designs, or incorporate them into a tagline or slogan.
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